41 LUXE DEBUTS ITS "EDEN" CAMPAIGN AHEAD OF ITS LAGOS STORE OPENING…..
41 LUXE presents “Eden” an editorial campaign celebrating the female form in context of her environment.
Functionality of time, space and location and their connection with fashion are explored.
Eden was shot in the surrounding waterways of the Lekki – Peninsula.
Water is universal, representative of new beginnings, journeys and most importantly life.
For 41 Luxe, Eden is reminiscent of the journey of its inception in Abuja, to its expansion into Lagos.
Girl 1 – The old and the new.
Sitting ambivalently on a canoe in the back drop of 21st century architecture, she represents the woman who blends perfectly, old pieces with current trend to produce her unique expression. |
GIRL 2 – The Orient
Fierce, bold and fearlessness. An uncompromising style modernist. She brings her modern flare to
any environment, urban or rural.
|
GIRL 3 – “The Traveller”
Timeless, elegant, chic, confident. She is the “look to girl” who is at home in the south of France or
our very own Lekki. She is definitive of the 21st Century woman.
|
GIRL 4 – “The Languid”
Organic, passionate, endearing, earthy, and colourful. She infuses everything she does with her
signature style. She is particular about her fabrics, where they come from and the environment.
Whatever your style we enjoin you to discover your own Eden.
Images provided by:
41 LUXE: retail outlet space and atelier
Shop 9 Aarons Lekki Mall Olubunmi Owa Street of Admiralty way Lekki Phase 1
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